“MTOE MAMA GIZANI” was established with the goal of ensuring that pregnant women can give birth safely and to promote safe childbirth. The campaign achieves this by improving access to energy, particularly electricity, in health centers and maternity clinics.
This campaign was designed by renowned artist and broadcaster Frida Amani in collaboration with the renewable solar energy company MYSOL. This partnership combines the strengths of art and business to achieve the campaign’s goals.
The campaign successfully launched on September 2, 2023, in Tanga Region, Korogwe District, Mafuleta village, Mswaha ward, followed by Dodoma Region, Chifututuka village. Frida Amani and MYSOL managed to install large solar energy systems, thereby ensuring the availability of this renewable energy in the area.
The campaign’s objectives include reaching more villages between 2024-2025 and contributing to the improvement of healthcare services for pregnant women in areas still facing infrastructure and electricity challenges. The campaign continues to invite other stakeholders to participate and contribute to these humanitarian efforts.
The “MTOE MAMA GIZANI” campaign is an excellent example of how art and the business sector can unite with the goal of bringing positive change to society. This campaign brings hope and opportunities to pregnant women by enabling them to access safe childbirth services.