Frida Amani is a celebrated Tanzanian rapper, media personality, and environmental advocate, widely recognized as one of the most influential young voices of her generation. She is the founder of the Amani Foundation and serves as a UNEP Goodwill Ambassador for Ecosystem Restoration and Lead Foundation for nature-based solutions, championing youth participation and community-driven efforts to restore degraded landscapes and strengthen climate resilience across Tanzania and Africa.

Professional Highlights:

1. Rapper & Media Personality: Recognized as the most influential Tanzanian rapper and performer, known for her fierce delivery, lyrical depth, and empowering messages, she blends music with purpose, often using her platform to address social, youth-related, and environmental issues.

Beyond her impact in hip-hop, Frida is also a prominent media personality, co-hosting the popular daily radio show “Amplifaya” on Clouds FM alongside Millard Ayo, where her voice and perspective continue to inspire a new generation.

2. Environmental Advocate & Social Activist: Frida Amani is at the forefront of the environmental movement, having introduced the Performance for Nature event, a dynamic stage where artists use their music to raise awareness about environmental conservation. This initiative brings together creatives who leverage their talents to advocate for the protection and preservation of nature.

As a passionate social activist, Frida spearheads the MTOE MAMA GIZANI campaign, dedicated to improving healthcare in rural communities. This campaign has made a significant impact by introducing solar energy systems to maternity wards in villages, ensuring reliable power for essential medical services, especially during emergencies.

“Amka Malkia – (Wake Up Queen)” is a girls’ empowerment campaign designed to encourage young women to pursue their dreams. The initiative was conducted in partnership with Tanzanian-born Brighton (UK) footballer Aisha Masaka. Together, they organized a charity football match featuring well-known female footballers and Tanzanian musicians.

3. UNEP Goodwill Ambassador – Ecosystem Restoration: In 2025, Frida was appointed as a Goodwill Ambassador for the United Nations Environment Programme (UNEP), entrusted with advancing the global Generation Restoration movement.
4. Lead Foundation Goodwill Ambassador: Frida Amani’s philanthropic efforts extend to her role as a Goodwill Ambassador for the Lead Foundation. Through this platform, she advocates for marginalized communities and promotes environmental conservation.

1. Recognition & Awards:
   • Madam President of Rap: Honored by President Samia Suluhu Hassan of the United Republic of Tanzania, Frida Amani holds the esteemed title of “Madam President of Rap,” recognizing her significant contributions to women, youth, and the music industry.
   • 2021 awarded by Lead Foundation: Her outstanding contribution to environmental restoration efforts earned her the prestigious award by Lead Foundation
   • Music Cities Award 2023: Winner of the Best Initiatives Using Music to Support Environmental Sustainability, Frida Amani’s innovative approach to music resonates beyond entertainment, inspiring action for a greener planet.
   • Orange Award 2023: Recognized as the Best Female Hip Hop Artist of the Year, Frida Amani continues to receive acclaim for her talent and impact on both national and international stages.
2. Performance Highlights:
   • UNEA 6 High-Level Segment: In 2024, Frida Amani delivered a mesmerizing performance as the opening act at the UNEA 6 High-Level Segment, captivating a diverse audience, including 15 heads of state and delegates. Her performance underscored the power of music as a tool for global change.
   • Frida Amani, together with her band, delivered a special live performance for the President of Finland during his official visit to Tanzania. The moment highlighted her artistic versatility and cultural influence, as she represented contemporary Tanzanian music on an international diplomatic stage. Her performance not only entertained the delegation but also showcased the power of music in building cultural and diplomatic bridges between nations.
   • Collaborations: Frida Amani has shared stages with renowned artists, collaborating to push creative boundaries and deliver unforgettable performances that resonate with audiences worldwide.